Marketing Minor
Business and Public Administration (bpa)
Department of Management and Marketing
Department Chair: John Tarjan
Office: Business Development Center, A128
Phone: (661) 654-2157
Email: bpaoffice@csub.edu
Requirements for the Minor in Marketing
| Code | Title | Units |
|---|---|---|
| Minor Requirements | ||
| MKTG 3000 | Marketing Principles | 3 |
| MKTG 4900 | Marketing Planning and Problem Solving | 3 |
| Any two other 3-unit upper-division Marketing courses | 6 | |
| Consumer Behavior | ||
| Advertising & Public Relations | ||
| Professional Selling | ||
| Professional Self-Presentation | ||
| Agricult Mktg Planning & Prac | ||
| Marketing Analytics | ||
| Sales Management | ||
| Marketing Channels | ||
| Digital Marketing | ||
| Global Marketing | ||
| Services Marketing | ||
| Special Topics in Marketing | ||
| Total Units | 12 | |